Our Story

1980

Humble Beginnings

From the very beginning, family is what has driven American Foam & Fabric to succeed! In 1980, Ed realized that he wanted to put his five children through private school. So, he opened a retail fabric store in Greenville, SC.

1984

Lessons Learned

During the 1980s, the textile industry in South Carolina was booming and Ed slowly realized the value of purchasing and reselling textile closeouts. He would go from factory to factory and buy textile closeouts and seconds and take them to as many retail & upholstery shops that could be reached within a day’s drive.

1989

Uncertain Time

But by the end of the 1980s, the bottom had fallen out of the market and at 42 years of age, Ed was faced with a choice: sink into bankruptcy, or create a new avenue towards success. One day, he got his chance to start a new career. An investment from a trusted partner led Ed to purchase a laminator, which he used to start pairing fabric and foam, specifically for the aftermarket and OEM match-up for sunroof installers.

1992

Elusive Success

It was a long, hard road to growth. Ed and his employees used to high-five whenever they did a thousand yards in a day; at the time, that was an enormous number. Sometimes he would sleep in his truck, because he couldn’t afford a hotel room.

1995

Turning Point

Then, Ed’s last child graduated from college and he was slowly able to take everything that he had learned in business and combine them with the many relationships he had built over the years to transform American Foam & Fabric into an incredible success story.

2014

Success Built on Relationships

Ed’s passion for creating, building, and sustaining relationships has formed the core of American Foam & Fabric’s success. When they first opened their doors, AFF was one of seven businesses in the textile automotive headliner aftermarket. Today, AFF is basically the only one still standing! All of AFF’s continued growth has flowed from Ed’s dedication to both his customers and employees.

Our Team

Tim Hash

Tim Hash

Director of Operations
Phone: 864-509-0050 ext. 223
Email: tim@americanfoamco.com
Carolina Trauger

Carolina Trauger

Accounting Manager
Phone: 864-509-0050 ext. 231
Email: carolina@americanfoamco.com
Jennifer Sanders

Jennifer Sanders

Customer Service
Phone: 864-509-0050 ext. 230
Email: jennifer@americanfoamco.com
Anita Bhagani

Anita Bhagani

Billing/International Customer Service
Phone: 864-509-0050 ext. 227
Email: anita@americanfoamco.com
Mark Priestley

Mark Priestley

Shipping Manager
Phone: 864-509-0050
Email: mark@americanfoamco.com
Josh Johnston

Josh Johnston

Lamination Manager
Phone: 864-509-0050
Email: josh@americanfoamco.com
Juan Robayo

Juan Robayo

Foam Fabrication Manager
Phone: 864-509-0050
Email: juan@americanfoamco.com